News Releases

December 17, 2015

State of Vermont Economic Development Marketing Plan Contracts Awarded to Two Firms

Contracts to develop an Economic Development Marketing Plan for the State of Vermont have been awarded to Spike Advertising of Alburgh, Vermont and Development Counsellors International (DCI) of New York, NY, as announced today by the Agency of Commerce and Community Development (ACCD).

The contract awards are the result of a competitive bid process following a request for proposals (RFP) to procure consulting services to develop a strategic and tactical economic development marketing plan to promote Vermont as a great place to live, work and do business. The two firms will be working collaboratively to create one final Economic Development Marketing Plan.

"We were very pleased with the quality of responses we received on the RFP. The two firms selected, DCI and Spike Advertising, stood out above the others, each with a unique set of complementary skills and experience," shared Joan Goldstein, commissioner of the Vermont Department of Economic Development. "We are excited to have the opportunity to work with both an in-state firm with local knowledge and an out-of-state firm with fresh perspective, and are confident the combination will produce the best outcome for the State of Vermont."

Development Counsellors International has extensive experience in 'place' marketing and has worked with dozens of cities, regions and states across the country to fine-tune key messages, maximize marketing dollars and promote business advantages for increased investment.

Spike Advertising has a unique breadth and depth of experience marketing the Vermont brand and working with State of Vermont entities to define target audiences, key messages and measurable tactics, and articulate the lessons learned from past marketing efforts and economic development campaigns.

The scope of services to be completed under these contracts include: a two-day stakeholder engagement immersion tour; a media audit; internal and external perception surveys; key message development for identified target audiences; and a three-year economic development marketing plan with defined tactics, budgets and performance measures.

Act 51, signed into law in June 2015, directed ACCD to build on the work of the Department of Tourism and Marketing in establishing Vermont as a worldwide leader in the global tourism market and to foster Vermont's growing reputation as a place where entrepreneurs, innovators and businesses of all sizes can start, grow and succeed. The Economic Development Marketing Plan is the next step in this strategic effort and will inform priorities for 2016 and beyond.

"We are excited about the product to come from this work. It will help us develop messaging and targets for the multi-faceted marketing needs of Vermont and help us attract hard-to-find skilled talent, retain and attract young people and entrepreneurs, and attract new businesses to supplement our strong economic base and create new jobs," said Patricia Moulton, Secretary of the Agency of Commerce and Community Development. "It will also help us promote and support existing Vermont businesses, goods and services."

The Agency of Commerce and Community Development expects the Economic Development Marketing Plan to be completed in the next six months. Implementation of the marketing plan, including creative strategy, will be addressed in a separate procurement process to be scheduled in 2016.

Media Contact: Joan Goldstein, Commissioner, Department of Economic Development, 802-272-2399, joan.goldstein@vermont.gov

Source: Department of Economic Development
Last Updated at: December 17, 2015 16:01:47